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Americolor Electric Purple Soft Gel Paste Food Color .75 oz

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Soft Gel Paste will color bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan and compound coating.
Soft Gel Paste will color just about everything you need to color!
It's consistent from batch to batch.
It has coloring strength superior to any other food color.
It will not separate or weep and does not harden.
The base ingredients allow the color to disperse immediately so you actually use less color. It will color the more delicate non-dairy whipped icings and topping without breaking them down.
This gel paste its highly concentrated and will allow you to create pastel soft colors to very dark colors.
Electric colors will create great neon effects

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